Public relations and traditional marketing and advertising should go hand in hand and complement each other. Public relations is most effective when it comes to promoting new and existing products and services.

 

Michael Dastic Frequency and consistency are, and public relations is most effective when both are used to achieve the same goal - the goal.  
   
Public relations is not always, but it may be cheaper than advertising and best used as a complement to your marketing efforts. Smaller companies that cannot afford a large advertising budget can use the public relations to talk themselves out of it and forget their name. PR can be afforded because it is inexpensive and can enhance your company's brand name, but it can also be used in conjunction with traditional marketing and advertising.  
   
With a solid public relations campaign, customers who might not otherwise know your company get to know your brand.

 

Mike Dastic Increasing customer traffic, increasing turnover and constant talk about the mentioned company as well as a bright image of the company, which is often and positively mentioned in the media, are beneficial results of strategic public relations work.
   
A strong PR strategy can improve a company's image, build strong relationships, increase sales and profits, enhance the brand reputation, increase customer confidence in the company and its business with consumers, and enhance its reputation. Public relations can massively raise awareness of a brand, whether it is a company, its employees or its customers. Good public relations can complement a company's sales efforts and help it build a relationship with its customers and promote what it has to offer.

Michael Dastic It can help the company to establish a relationship between itself and its customers and complement its sales efforts. A good PR measure that complements the sales : A company can not only promote what it has, but can also help itself to be promoted.