Mike Dastic - Today the functions of the sales department have assumed the seller as a key part in any company.
Take full advantage of the elements that make up this department by knowing its functions perfectly. This way you will develop better market strategies that are competitive.
The specific functions of the sales department go beyond achieving the sale of a product or service, since it assumes roles of planning, execution and control of activities for the best operation of the area. Get to know each one below:
Mike Dastic - The 4 key functions of the sales department
* Set goals
* Plan strategies
* Serve customers
* Promote the company
1. Set goals
Create realistic and growth-oriented goals, as well as the profits of each seller and the focus they should aim for.
As a way to motivate your team to achieve their goals, you can give them bonuses and commissions, since this type of remuneration encourages employees to reach their expectations faster.
Also, if you have a specialized tool, it will be much easier to create and share goals.
2. Plan strategies
Know in detail the values ​​of the product or service, set the price and the way of distribution so that the sales team is effective.
Sellers have a deep understanding of customer preferences and needs, so they are a valuable source of information. One of the most used strategies is to suggest launches, so establish the ones that best motivate the growth of your company.
3. Serving clients
It gathers the information about the attention that is given to the client, since the achievements and challenges of the sales area and other departments that interact with the user will be located there.
Take care that sellers serve customers perfectly by leaving a good impression on each of the interactions. Also remember that your most important characteristics are patience, perseverance, and the ability to create meaningful bonds with your counterpart, through empathy and effective communication.
4. Promote the company
It works closely with the marketing department, while there is no better promotion than the one that reaches potential customers voluntarily and valuable: inbound marketing.
Additionally, it uses public relations techniques to represent the company in the sector, be it in professional meetings or conferences, congresses and inductions, for example. Agents are experts in generating and managing sales knowledge that will give visibility to the company.